Yes, you read the title of this video correctly, at least in part. I’m going to let you in on a little secret. You don’t always have to hire a professional videographer to make great video content. You can create certain videos yourself with whatever you have at your disposal, even a cell phone!
But, which videos should you go the DIY route, and when should you spend money on hiring a professional? Here’s my advice.
0:58 FOLLOW THE 80/20 RULE
80% of your video content can be created “in-house” and on a budget, but 20% of your video content should be invested into by hiring a professional video company.
1:20 80% SOCIAL VIDEO
Whether you’re going live on Facebook, showing some raw behind-the-scenes content, or answering frequently asked questions, you can film social media worthy videos on the cheap because the content is more casual.
1:51 20% BRAND VIDEO
Brand videos are the ones that reinforce your brand. You will pump more marketing dollars into these videos and probably feature them on your website, so you want these videos to be professionally produced in order to show your brand in the best possible light.
Hopefully this advice gives you the freedom to begin making videos right now with what you currently have on hand. When you are ready to invest in high-quality brand videos, reach out to us! We would love to help you get started.
Chase Me Films is a Dallas Video Production company. We specialize in online video marketing for small to midsized companies and organizations. Visit our website for more info: